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PRINE Health Privacy Policy

Updated on July 27, 2024


Welcome to the PRINE Health website. Your privacy is important to us. This privacy policy outlines how we collect, use, disclose, and safeguard your information when you visit our Site, including any other media form, media channel, mobile website, or mobile application related or connected thereto. Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the Site.

What information we collect

We respect the right to privacy of all visitors to the PRINE Health Site. We receive and store some information that you enter on our Site or that you provide to us through the Sites in any other way.

The information we collect or that you provide on or through our Site or by using our services includes:

  • Data that may personally identify you, including your name, postal address, billing address, shipping address, e-mail address, home, work, and mobile telephone numbers, age, date of birth, insurance policy number, IP address, bank account number, credit or debit card number (for payment purposes only), national origin, ancestry, veteran or military status, medical conditions, race, citizenship, information about any physical or mental disabilities you may have, information related to your religious or philosophical beliefs, political opinions, information regarding your gender at birth and how you currently express your gender identity, information related to your sex life, such as pregnancy, childbirth and related medical conditions,), and genetic information (including familial genetic information) (collectively, “Personal Data”);
  • Information that you provide by filling in forms on our Site, such as appointment request forms. We may also ask you for information when you report a problem with our Sites. Some forms collect sensitive information, such as health information, necessary for us to provide our services to you;
  • Records and copies of your correspondence (including e-mail addresses) if you contact us;
  • Your responses to surveys that we might ask you to complete for marketing purposes.

Information we collect automatically

We automatically collect information about you as you navigate our Site.Information collected automatically may include usage details, IP addresses, session replay and recording technology (recording your movements, clicks, etc., on our Site), and information collected through cookies, web beacons, pixels tags, and other tracking technologies. As you navigate through and interact with our Site, we may use automatic data collection technologies (such as session replay and tracking technologies referred to above) to collect certain information about your equipment, browsing actions, and patterns, specifically:

 

  • Usage Details. Details of your visits to our Site, such as traffic data, location, logs, referring/exit pages, date and time of your visit to or use of our Site, error information, clickstream data, and other communication data and the resources that you access and use on or in the Site.
  • Device Information. Information about your computer, mobile device, and Internet connection, specifically your IP address, operating system, browser type, and App version information.

The information we collect automatically may include Personal Data, or we may maintain or associate information we collect with Personal Data we collect in other ways or receive from third parties. It helps us to improve our Site and to deliver a better and more personalized service by enabling us to:

  • estimate our audience size and usage patterns;
  • improve our product and service offering;
  • store information about your preferences, allowing us to customize our
    Sites according to your individual interests and
  • recognize and/or authenticate you when you return to our Sites.

The technologies we use for this automatic data collection may include:

 

  • Cookies (Or Browser Cookies). We and our service providers may use cookies, web beacons, and other technologies to receive and store certain types of information whenever you interact with our Site through your computer or mobile device. A cookie is a small file or piece of data sent from a website and stored on the hard drive of your computer or mobile device. On your computer, you may refuse to accept browser cookies by activating the appropriate setting on your browser, and you may have similar capabilities on your mobile device in the preferences for your operating system or browser. However, if you select this setting, you may be unable to access or use certain parts of our Site. Unless you have adjusted your browser or operating system setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our website or use our App.
  • Pixels and Web Beacons. Pages on our Site may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit us, for example, to count users who have visited those pages or opened an e-mail and for other related Sites statistics (for example, recording the popularity of certain Sites content and verifying system and server integrity). We use this information to help us improve our user experience.
  • Google Analytics. We use Google Analytics, a web analytics service provided by Google, Inc. (“Google”), to collect certain information relating to your use of our Site. Google Analytics uses cookies, which are text files placed on your computer, to help our Site analyze how users use the Site. You can find out more about how Google uses data when you visit our Site by visiting “How Google uses information from site or apps that use our services” (located at https://policies.google.com/technologies/partner-sites). We may also use Google Analytics Advertising Features or other advertising networks to provide you with interest-based advertising based on your online activity. For more information regarding Google Analytics, please visit Google’s website and pages that describe Google Analytics, such as https://marketingplatform.google.com/about/.

E-mail communications, newsletter, and related services

  • Our Site allows you to receive communications from us or third parties. For example, you can sign up for a free PRINE Health e-mail newsletter. You can unsubscribe from this newsletter at any time. You may use the unsubscribe mechanism or link in our marketing e-mails if you wish to stop receiving marketing e-mails from us.
  • E-mail communications that you send to us via the e-mail links on our Site may be shared with a customer service representative, employee, medical expert, or agent that is most able to address your inquiry. We make every effort to respond in a timely fashion once communications are received. Once we have responded to your communication, it is discarded or archived, depending on the nature of the inquiry. Note that e-mail communications that you send us via the e-mail links on our Site are not automatically encrypted, and it is possible that unencrypted e-mail communications with us may be accessed or viewed by another internet user while in transit to us. How we use the information we collect In addition to the uses described above, we use the information we collect for things like: Optimizing the performance and user experience of our sites Operating, evaluating, and improving our business Providing healthcare services

How we use the information we collect

In addition to the uses described above, we use the information we collect for things like:

  • Optimizing the performance and user experience of our sites
  • Operating, evaluating, and improving our business
  • Providing healthcare services
  • Marketing and advertising products and services, including by inferring your interests from your interactions with our websites and newsletters and tailoring advertisements, newsletters, and offers to you (both on our websites and on other websites) based on your interactions with us in our stores and online interests 
  • Sending you e-mail newsletters
  • Conducting research and analysis

We may combine this information with any other information we have about you, including, if you are a PRINE Health patient, any PHI we have about you. If we combine this information with your PHI, we will treat all of that information as PHI and will only use or disclose that information as set forth in our PRINE Notice of Privacy Practices : PRINE Notice of Privacy Practices.pdf.

Texting

If you are a PRINE Health patient and sign up to receive text messages from us, you are consenting to receive text messages related to your relationship with PRINE Health, including updates related to your visits, satisfaction surveys, general inquiries, and care management. Message and data rates may apply. Message frequency may vary.

 

You can opt-out of SMS messages by texting STOP to the respective short code. Your opt-out request will generate one final message confirming that you have been unsubscribed. You will no longer receive SMS messages from the short code you opted out from.

 

If you are experiencing issues with the messaging program, you can submit a general inquiry to [email protected] from the main page of the Site.

 

Note that carriers are not liable for delayed or undelivered messages.

Data retention

We will retain your information for as long as your patient account is active or as needed to provide you services, comply with our legal obligations, resolve disputes, and enforce our agreements. You may request that we delete your data by contacting us as provided below. However, we may not be able to honor that request in all instances given the laws and regulations that apply to us. For example, under state and federal law, we may be required to maintain some data that is specific to you and that may identify you, such as your medical records or other information. We may also have a legal basis or obligation to maintain medical and other information about you to provide care and treatment or to comply with our professional, legal, and other obligations.

Disclosure of your information

We may share the information we collect about you with third parties who we have engaged to help us provide the Site, as well as the services available through our Site. Your Personal Data may be disclosed to affiliates, contractors, service providers, and other third parties we use to support our business; any such use of Personal Data that includes protected health information will comply with our PRINE Notice of Privacy Practices: PRINE Notice of Privacy Practices.pdf  and any authorization you have provided. Advertising and marketing partners may receive and use your Personal Data to assist us with our advertising and marketing efforts. In each case, we will ensure that these third parties have agreed to safeguard your data.

 

We may provide third parties with aggregate statistics about our visitors, traffic patterns, and related site information. This data reflects site-usage patterns gathered during visits to our website each month, but they do not contain information that personally identifies you unless you have given us permission to share that information.

 

We may also disclose your Personal Data:

  • To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by PRINE Health about our Sites users are among the assets transferred;
  • To fulfill the purpose for which you provide it;
  • For any other purpose disclosed by us when you provide the information;
  • With your consent;
  • To comply with any court order, law, or legal process, including to respond to any government or regulatory request;
  • To affiliates to market their products or services to you if you have purchased one of our products and if you have not opted out of these disclosures. For more information, see Choices About How We Use and Disclose Your Information;

Choices about how we use and disclose your information

Our sponsors and advertisers have agreed that they will not collect any personally identifiable information from our Site visitors while using our Sites; however, we do not control the use of cookies provided by other third parties, nor do we manage the information collected by other third parties. These third parties may aggregate the information they collect with information from their othercustomers for their own purposes and in accordance with their own respective privacy policies.

 

In addition, we strive to provide you with choices regarding the Personal Data you provide to us. We have created or you have available mechanisms to provide you with control over your Personal Data:

 

  • Cookie Settings and Advertising. You can set your browser or operating system to refuse all or some cookies or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of our Sites may then be inaccessible or not function properly.

Your rights regarding your information and accessing and correcting your information

For non-patient information, you can Contact Us through the Contact Information below to find out what information we have about you and to correct that information.

If you are a patient of PRINE Health, you can access the patient-related information that we maintain about you through the Portal Link: https://cloud26.mycurecloud.com/PatientPortal/CurePatientHome.aspx?phpn or through our health information management department. You also can request a correction to your patient information through our Patient Portal or [email protected]. Note we are still required maintain your patient-related information under the Health Insurance Portability and Accountability Act (HIPAA) and other federal and state law.

Security

Whether you are visiting the PRINE Health Site or one of our clinic locations, we use reasonable security measures to protect the confidentiality of personal information under our control, and we appropriately limit access to it. PRINE Health cannot ensure or warrant the security of any information you transmit to us, and you do so at your own risk. We have taken reasonable steps to ensure the integrity and confidentiality of personally identifiable information that you may provide. You should understand, however, that electronic transmissions via the internet are not necessarily secure from interception, and so we cannot absolutely guarantee the security or confidentiality of such transmissions.

Contact information

If you have a question or concern regarding your privacy, please contact [email protected].

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